Now that Blu-ray is the high-definition format, and prices of Blu-ray content and hardware are still high, we can expect a showdown between the HD format and Internet Protocol TV (IPTV).

Both are new formats that focus on home entertainment since they allow users to watch movies and other offered content. The main reason why this could be 'the next war' can be found in their difference in image quality and customer convenience.

IPTV is easy to use after a set is installed. By one click on a remote a movie will be loaded and you can start watching right away. IPTV basically allows Video on Demand, something that Blu-ray isn't offering at all.

You always have to go and find yourself a movie at a shop or local rental store... Secondly you need one hell of an investment to actually enjoy Blu-ray. First you need to have an HDTV, followed by a Blu-ray player and a couple of movies.

Blu-ray's advantage can be found in its superior image quality. IPTV offers image quality that's four to five times poorer than Blu-ray's high definition, but the high costs could kill Blu-ray in the long run.

Many on this website openly say that they will never buy a $300 high-definition player, and think that the prices need to go down. I think IPTV could push Blu-ray into a different strategy, since the content that IPTV offers is more consumer-friendly and apart from the quality you enjoy exactly the same at a lower price.

So could IPTV help us by causing Blu-ray to lower its price?