NEC expects to control over half the sales of Blu-ray products in the next two years by offering deep price cuts, which other companies have stated are necessary for the market to grow.
NEC's competition includes Matsushita, Broadcom and Sigma Designs. In a press release, NEC said it will take over 50% of the global Blu-ray chip market by March 2011 from an expected 40% at the end of March 2009.
By selling the world's first chips that pack on a single sliver of silicon signal processors and memory to control graphics, audio and other functions, NEC aims to raise sales of its Blu-ray products to $378 million in the year ending March 2011.
