Ahead Software, probably the most successful CD and DVD Burning software comapny in the world, has announced that it will adopt the name of its world-renowned brand as its new corporate name, and will be known as Nero effective January 1, 2005.
"We have decided to change our name to Nero because it's the name that our users and partners trust," says CEO Richard Lesser. "We want to reinforce Nero's tremendous achievements and brand name value to create an even stronger view of our products and goals."
"With the enormous popularity and success of the Nero product in the Americas, it's a logical evolution to adopt the highly recognized product name as our new corporate name" says Udo Eberlein, President of Ahead Inc.
"For the Asian markets, Nero is the symbol of industry excellence and leadership in digital media technology" says Charly Lippoth, President of Ahead KK. "The name change will strengthen this position even further."
