Datasafe Media Limited have sent us an email outlining their strategy for DVD media for the coming year. All new Datasafe branded DVD media will be manufactured by Ritek to a unique Datasafe Formulation. The new disc which is currently at the Beta test stage should be available for commercial release within the next 14 days (subject to beta tests being favourable).
Datasafe will still use Princo and Prodisc to manufacture media for them but this media will be marketed under their pan European brand “Datawrite”.
To mark the launch of the new Ritek based media, Datasafe have embarked on one of the most aggressive and outspoken marketing campaigns ever launched with a series of shocking adverts which makes no bones to the fact that they will increase market share by providing a high quality disc at the same price as other companies can provide a budget disc.
As of yet we have no idea on street price though it is rumoured to be up to half the price of comparable ritek manufactured products.
Click here for the
new Datasafe ad (it is funny)
[ BTW: In our opinion Ritek is a good choice for Datasafe as they make some of the best budget disks. ]
